Welcome to Mannequin World
One of the more challenging aspects of owning a clothing retail store is marketing your items to prospective customers. Every shopper usually has their own agenda, and the items you’re pushing may or may not be a part of that agenda. To really put your top-priority items at the forefront of a prospective buyer’s periphery, you’re going to need to show them how the items at hand can benefit them; and when you’re dealing with clothing it’s how the items will look on them that matter. So how do you market clothing to people who may or may not be even looking for the items you’re selling? You guessed it—display mannequins!
Besides having the person try on the items themselves, display mannequins are the perfect way to show off items, to tantilize shoppers with your amazing products, and to show them how great they could look with this product, even if they aren’t specifically shopping for that item. I know personally, I have been out shopping for something as unassuming as dress socks, and ended up walking out with a dress, a pair of shoes, and some new sunglasses (and I forgot the socks!). I saw the outfit on the mannequin as I was making my way to the hosiery section, and thought “Hmm… that’s a nice outfit…”. One thing led to another, and soon enough the item I had no idea I wanted was in my hand, right next to my credit card. So do your store a favor and get some display mannequins already!
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