I could imagine a crazy science fiction story involving female mannequins coming to life. It would start in a shopping mall. Families admire clothing on the display mannequins when all of a sudden, a nearby nuclear power plant explodes. Because of the fallout shelter style architecture of most malls, everyone is safe – but the display mannequins are forever transformed.
Fortunately, the mall is now full of tall, beautiful, well-dressed women. They aren’t crazy, they don’t drink blood or stagger with their arms held in front of them like Frankenstein; they are polite and gorgeous.
The plot could get tricky here, but somehow these women, quondam female mannequins, need to escape. They want more in life than just wearing nice clothes and being beautiful. They see how the families interact, huddled close in the food court, spoon feeding each other, and they want the same thing. They want love.
They begin to wonder what goes on outside the mall’s doors, they want new experiences, they have grown bored with all of these suburbanites. And so the one time female mannequins band together and leave the mall. Unfortunately, the nuclear energy has not dulled enough, and so they all develop cancerous tumors within a few weeks – but this is satisfying. After seeing the world’s evils and being repulsed by the poverty, sadness, and war, they want to die.
All we have to do now is flesh out a screenplay!
An old female mannequin with a hollow look in her eyes is lifeless and dull; she has no pizzazz, no character; you might as well drape your clothing on a hanger. A sexy mannequin can imitate a beautiful woman, with hair rumpled, breasts heaving, and small knees and elbows tied close together – some display mannequins provoke and conjure thoughts they really shouldn’t.
Lifelike mannequins, as opposed to a standup dummy with glass eyes and a drooping eyelid, mechanically lifting one arm, are a much better way to get people to realize your mannequins, which means they’re paying more attention to your merchandise, however unconsciosly. If you momentarily forget the mannequin is fake, that’s okay, that’s a good thing. You’re supposed to admire her and want to be her.
Your store can use new female mannequins if business has been slacking, or your current female mannequins are old, dusty, or robotic. Choose display mannequins that make a statement, that drive attention to the mannequin, and the clothes she’s wearing. That way people will get excited about the products you clad her in. Choose the female mannequin that best fits your product line, whether you sell lingerie, jewelry or outerwear.
One of the more challenging aspects of owning a clothing retail store is marketing your items to prospective customers. Every shopper usually has their own agenda, and the items you’re pushing may or may not be a part of that agenda. To really put your top-priority items at the forefront of a prospective buyer’s periphery, you’re going to need to show them how the items at hand can benefit them; and when you’re dealing with clothing it’s how the items will look on them that matter. So how do you market clothing to people who may or may not be even looking for the items you’re selling? You guessed it—display mannequins!
Besides having the person try on the items themselves, display mannequins are the perfect way to show off items, to tantilize shoppers with your amazing products, and to show them how great they could look with this product, even if they aren’t specifically shopping for that item. I know personally, I have been out shopping for something as unassuming as dress socks, and ended up walking out with a dress, a pair of shoes, and some new sunglasses (and I forgot the socks!). I saw the outfit on the mannequin as I was making my way to the hosiery section, and thought “Hmm… that’s a nice outfit…”. One thing led to another, and soon enough the item I had no idea I wanted was in my hand, right next to my credit card. So do your store a favor and get some display mannequins already!
With the abundance of clothing store options not only at the malls, but online, competition has never been higher for clothing retailers. It has been said that in today’s saturated clothing market, it’s survival of the fittest (and hippest). If you’re doing all you can to get your brand in the faces for shoppers then you’re going to be in better shape than those who sit idly back and wait for people to notice them. The truth is, everyone is vying for shoppers attention and those who really work to distinguish their products from others are the ones who come out on top.
“But MannequinRunway.com, how do we distinguish ourselves?,” we hear you ask. Well dear friends, we’ve got two words you—display mannequins. That’s right, the days of merely putting the clothes up on hangers and waiting for someone to pick through the pile to find them are outdated and ineffective.
Think about your own shopping experiences: when you’re in a store, your eyes go straight to the great outfit the mannequin is wearing right? And if the store owner is smart, they put the newest, more expensive merchandise on the mannequin. Next thing you know, you’re standing in the checkout line with the mannequin’s outfit, hoping you’re going to look as hot as that fiberglass display mannequin.
I’ve always loved to sew but nothing I made really came out right…until I got a dress form. I love making my own skirts and dresses or altering pieces I find in thrift stores, but I found that completing an item took me so long. In my pre-dress form days, I would cut the cloth based on my measurements, pin it while it was flat on the table, and then sew it, hoping for the best. No matter how accurate I thought I was with cutting the cloth to my measurements, I just couldn’t get my garments to fit right. When I was venting my frustrations to my sewing mentor, my grandmother, she told me that I should get a dress form. “A dress form! Where am I supposed to find one of those?!,” I whined to her over the phone. She then told me MannequinRunway.com had a really great selection on affordable dress forms as well as display mannequins. She used their website to get female mannequins for her clothing boutique. I couldn’t believe it. My 75 year old grandmother was telling me to shop online! But I took her wise advice, got a dress form from Mannequin Runway.com and now my sewing creations fit so much better!
If you run a retail store, you already know how competitive the industry is.
To be on the top, you want your store to stand out from the rest, and in order to do that, you’re going to need to do little things that make you memorable to customers. A great way to add some pizzazz to your store, is to update your display mannequins. Whether you’re a seasoned retailer, or a hip and edgy store looking for display mannequins that mirror your style, you should look into chrome display mannequins from MannequinRunway.com!
Chrome as a material is sleek, minimalist and looks futuristic when it’s incorporated in your visual merchandising. It’s clean, shiny properties provide a strong visual and can complement any style of clothing that you’re selling. The versatility of chrome mannequins is endless and they can really work well with whatever other décor elements are being used in your store. In addition, they provide an air of uniformity throughout the store. The chrome display mannequins and the clothing they’re modeling, become the focal points of the room, allowing you to bring items to the forefront of potential buyers attention.
The fashion blog, Refinery 29, recently published a slideshow of “The Weirdest Mannequins Known To Man.” Check out the link! It’s a cute read, whether you’re really into display mannequins (like we are) or not.
There certainly is a lot of creative possibility in the world of display mannequins, both in the making of the mannequins and, of course, in how shopkeepers dress and arrange them for display. Our collection ranges from sexy, realistic male and female mannequins to sleek, chrome conceptual heads. We’ve got child mannequins, mannequin legs, torsos. You can get as weird as you want to, or stay more traditional. Any which way, if you ask us, the more eye-catching the display, the better.
We thought that from time to time, we could use this blog to feature fun things we’ve found that artists and shopkeepers have done with the display mannequins we sell!
Today’s is a real artist, Magda Rust, who transforms female mannequin heads into pieces of deco-style art that can be used for display in boutiques, shops or homes. Her “girls” resemble wild and lovely flappers. Courtney Love bought one. Others stand on display in chic boutiques across the world, from the UK all the way to Dubai! Here are a few of them for your viewing pleasure. Visit her website to see more.
For centuries, the fashion industry has relied on display mannequins of one kind or another so that their clients would not have to endure long fittings. Sometimes, a dress form was custom-made as a clients’ exact body double.
Those were some lucky ladies, as I see it. I’d pay a pretty penny (if I had one) for my own personal dress form at some of the designer boutiques I pass by every day in my Brooklyn neighborhood. I imagine finding a large ribboned box at my door every other day or so, opening it to find, there nestled in tissue paper, a breathtaking dress in just my size…
But I digress. My point here is about dress forms. Dress forms are hands down the hottest choice for display mannequins in boutiques showcasing handmade, designer or vintage apparel.
A dress form has a timeless feel that’s all the rage at the same time. Its shape suggests sewing and the D.I.Y. aesthetic for good reason–because it’s what designers use.
Plus, using dress forms as display mannequins leaves window shoppers like me even more room to imagine themselves wearing those clothes. Hey, we think, that dress needs a home. Imagine if it were made just for me.
Remember Mannequin, the 1987 movie starring Sex and the City’s Kim Cattrall as a sexy mannequin who comes to life?
Who hasn’t had a fantasy of that happening at least once, brushing by a mannequin in a store, or passing by a dress shop display window? Perhaps, if there was no one around, you gave her a little wink, leaned to whisper some sweet nothing in her ear…
The Pygmalion myth of the artist breathing life into his sculpture has been inspiring artists since Ovid wrote it down. That’s the year AD 8, in case you don’t have your copy handy. So, for quite some time now. Not all the re-imaginings are about a sexy mannequin, of course. Think Frankenstein, Pinnochio, My Fair Lady.
But as proud lovers of all things mannequin, we have to admit that this one is our favorite:
Now, if for some reason you’re reading this post and thinking “I don’t know. You people are weird. I’m not an artist. Falling for a doll? I just can’t relate,” you obviously haven’t met our selection of realistic, sexy mannequins.
Come on over to www.mannequinrunway.com. Allow us to introduce you now.
Welcome to Mannequin Runway Blog!
Let us introduce ourselves. We’re Mannequin Runway, your online source for all things mannequin, dress form and body torso. We’ve been supplying stores and fashion houses with display mannequins for a long time, and have developed an excellent product along the way. We’re based in Brooklyn, NY, but in 2009, we decided to bring our product to the internet. Whatever it is you’re looking for, male, female, sexy, realistic, we’re confident we’ve got it. We understand how important mannequins and dress forms are to your business and how they increase sales.
On this blog, we’ll talk a little shop, share a little history, maybe some little known mannequin facts, plus let you know about great deals we’ve got going. It’s our way of keeping in touch.
Well, there are other ways, too. There’s our website, www.mannequinrunway.com. Or email us anytime at info@mannequinRunway.com. Also, we like old-fashioned phone calls, and can be reached at 516.634.2070.
Thanks for dropping by, and please come back!